Friends of... - Levi's, 2012

MOCA 

Working with Imprint Projects, we initiated a collaboration between Levi's, Intel and the Museum of Contemporary Art in Los Angeles to present "Friends of MOCA". We enlisted actor Gael García Bernal, artist Xu Bing, artist Mariko Mori, and musician Santigold to create Levi's limited edition t-shirts in support of MOCA's innovative skill sharing programs.

Vik Muniz

“Friends of Vik Muniz for Spectaculu" engaged renowned Brazilian-born artist and activist Vik Muniz and his friends to design limited edition t-shirts to benefit Spectaculu, an after school program in Rio de Janeiro that offers professional art and technology training
to underserved youth. For this edition of “Friends of...”, Intel partnered with Levi’s to help bring the program to a global audience through a series of events, skillshare videos and downloadable creative resources.